call us an
“ad agency” others “an information technologies company” or even simply “a design house”. All of this is true; however, we would like to think of ourselves as a network of friends helping friends to become better on a personal and professional level. Thousands of companies design, program, and market - and we salute them. In the true spirit of Hadrout’s history, we choose to be more than that. This is why we have never lost a client.
For over 11 years, Hadrout is where ideas meet, grow, and become profitable. It is where marketing can’t exist without technology just as much as it can’t exist without simple human word-of-mouth. There is no such thing as “too small of a budget” - to us every dollar/ruble/yen you choose to spend on amplifying your business deserves to be spent as cost-effectively as possible – always.
Imagine, all of a sudden, your company enjoys a business development department consisting of Award-Winning US graphic designers, the best Russian programmers, the savviest media buyers in the market, your own guerrilla-marketing team, along with your own printing/production companies! Sounds too good to be true, doesn’t it? Just wait, we haven’t even told you the best part. Our expertise will only cost you a fraction of the cost of other advertising agencies. Yes, we know, this sounds like butter on a business owner’s bread, but we deliver you all of that – it is our promise. Surprisingly, that is not Hadrout’s competitive advantage.
Our competitive advantage is what others call philanthropy, which the dictionary describes as any altruistic activity intended to promote good or improve human quality of life.
We put our expertise, experience and integrity to work for this purpose. As a result, even for one minute, if our efforts can make one’s life feel easier or better, we succeeded in connecting consumers and business owners with hopes, dreams and possibilities. At that very minute, our company motto has been fulfilled.
Our story begins far away in the area of Caucasus Mountains that is generally perceived to be the dividing line between Asia and Europe. Considered one of the most linguistically and culturally diverse regions on Earth, this land is deemed by ethnographers to be in both continents, serving as proof that it is possible to have the best of all worlds.
The conjunction of many ethic groups and countries such Turkey, Iran, Armenia, Georgia, Azerbaijan, Russia, and Ukraine, this land is a home to ancient mount Urartu (now Ararat) where according to the book of Genesis, Noah's Ark came to rest over 4300 years ago.
There, overlooking ancient Urartu, between two rivers, lays the village of Hadrout, in the republic of Artzakh, country of Armenia. It is a symbol of the unity of cultures, diversity, and the wisdom of generations.
We borrowed this name because of our strong love for this place and because we felt it was an obligation to shine a light on it's tragedy. Though excavations show that humans have inhabited this area for tens of thousands of years and the region has a rich history, Hadrout is suffering today. As if the Armenian Genocide of 1915, the first genocide of the 20th century, (which took lives of over 1 million Armenians) had not been enough torment on this land, Hadrout again became unsettled more recently from 1988 to 1994 torn by the Artsakh war.
More than 340 people of the total population of 2770 lost their lives during this conflict. Nearly 30% of it's area has been destroyed and burned down several times. Today, tired but hopeful, Hadrout is trying to rebuild itself. There are major ecological and infrastructural obstacles including a lack of drinking and irrigation water along with poor internal communications and roads. Some villages in that area are lacking telephone and TV networks. However, despite asperity and sorrow, somewhere far away in the Caucasus Mountains, Hadrout quietly stays still as a monument to human strength and perseverance, preserving it's magnificent history hopeful of a better future.
Though the future is unpredictable, history proves some things certain – Hadrout will always stay a symbol of integrity, bravery and wisdom. And we are more than proud to be called just that!